ࡱ> ikh#` Dbjbj 5XD((((,(-8)))))i*i*i*7777777$9h;71i*i*117))7T2T2T21R))7T217T2T2T2)) w(R1 T2370-8T2 <\1 <T2 <T2i* u,vT2-,/i*i*i*77J2 i*i*i*-81111 Meet Your Navy 08 Media Plan Week Ending 14 March Updated items in boldTIMINGSEVENTKEY MESSAGE/PR OBJECTIVEAUDIENCELOCATION/MEDIUMRN Press ReleasesAll Royal Navy press releases sent out will advertise MYN 08 with logo and website detailsGeneral publicAll Royal Navy bases and Royal Naval Air Station press offices and affiliates all media Ask DNR to ensure all enquirers at Armed Forces Careers Offices are issued with MYN info Press release for MYN and RN websites announcing this. Possible photo with DNR representative with leaflets etc to accompany press releasePotential recruits/general publicAll AFCOs. Internal media possibly Portsmouth News18 MarchRoyal Navy Presentation Team at GlasgowThe RNPT will be promoting Navy Days at all their public events this year. A press release is to be issued highlighting this radio interviews are also being offered with the RNPT team.Glasgow all media3 AprilHMS Argyll homecomingArgyll returns to Devonport from deployment. Media facility with emphasis on her appearance at MYN.General PublicPlymouth all media???? TBC Press release to announce that MYN will have its own radio station for the event courtesy of BFBSAnnounce the benefits of MYN RadioGeneral PublicAll media????HMS RaleighThe Navy Days promotional DVD is to be played to all new recruits and their families at HMS Raleigh. Promotional material and posters also being made available.Service personnel and familiesSouth West ???BRNC DartmouthAs above???Service personnel and familiesSouth West22 AprilRNPT Berwick-upon-TweedRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicBerwick all mediaWhen known Press releaseTo announce confirmed ships and other attractions such as Red ArrowsGeneral PublicRegional/trade media (military and travel)23 AprilRNPT AyrRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicAyr - all media29 AprilRNPT Hemel HempsteadRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicHemel Hempstead all media30 AprilRNPT High WycombeRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicHigh Wycombe all media7 MayRNPT PeterboroughRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicPeterborough - all media8 MayRNPT BedfordRNPT to promote MYN08 at event press release to be issued to local mediaGeneral PublicBedford - all media 20 JuneHMS Westminster homecomingWestminster returns from deployment. Media facility with emphasis on her appearance at MYNGeneral PublicPortsmouth regional media27 JuneHMS Illustrious homecomingIllustrious returns from deployment. Media facility with emphasis on her being a star attraction at MYNGeneral PublicPortsmouth regional media 5 JulyHMS Hurworth homecomingHurworth returns from deployment. Media facility with emphasis on her appearance at MYNGeneral PublicPortsmouth regional media23 MayHMS Campbeltown homecoming.Campbeltown returns to Devonport from deployment. Media facility with emphasis on her appearance at MYN.General Public.Plymouth all mediaJuneRegional awarenessPress releases issued to all ships affiliated town/city media, raising awareness of their MYN appearance. General PublicAffiliated town/city media.5 JulyYeovilton International Air DayMYN to be promoted at the event with a stand? Press attending the show need to be briefed about MYN press packs?General publicAll attending mediaArrival of foreign ships Press releases issued to regional media highlighting the arrivals and giving arrival times past Round Tower for photosGeneral publicRegional media MYN rehearsal day? Media to be invited to some elements of the rehearsals to preview the event. MYN uniformed spokesman offered for interviews.General publicPortsmouth regional mediaJuly 25 27 MYNLive outside broadcasts from Illustrious on opening day? 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